Digital Marketing Specialist
- Next Date: April 2026 | 200 Hours | 5 Months
Your best path to a career transformation. This part-time Digital Marketing program features expert instruction, hands-on projects, and a real connection to the industry to get you hired.
This training is eligible for the Portuguese Digital Training Voucher.
Online marketing is by now a core activity of almost any business, with a clear impact on sales and business success. Accordingly, Digital Marketing Specialist, who can manage the online marketing for a business, are in great demand, both as salary workers and as independent freelancers.
Build Campaigns That Fuel Business and Boost Brands
Use data and optimization through digital channels to drive lead generation and contribute to brand and business growth.
Open Doors With Industry Connections
Equip yourself to succeed in a rapidly expanding field with help from our network of marketing experts, instructors, hiring partners, and alumni. The Digital Marketing Specialist curriculum was created in collaboration with the industry’s leading companies to make our programs as relevant as possible to the local industry’s needs, assuring you’ll be job-ready as soon as the program ends.
Deliver a Professional Project
Throughout the program, practical skills are acquired through the completion of projects that involve real businesses to promote from end to end. You’ll gain hands-on experience with researching markets and creating a multi-channel marketing plan including detailed planning and budgeting, compiling opportunities to design and analyze campaign data and optimize the marketing campaigns for better results.
Who Is the Program For?
Driven and motivated individuals with previous backgrounds or with no background at all, who wish to launch a highly sought-after career as a Digital Marketing Specialist.
Teachers
This unique program was built by a professional team made up of the leading experts in Digital Marketing, with vast knowledge and experience in training too.
Daniel Oliveira
Digital Marketing Trainer
With a strong track record in digital marketing, Daniel J. B. Oliveira is a specialist in performance strategies, paid campaigns, SEO, and digital project management. Over the years, he has collaborated with brands across various industries, driving measurable results through data analysis, marketing automation, and integrated campaign execution.
Beyond his operational expertise, Daniel excels in team leadership and training, guiding professionals and organizations toward digital best practices. His approach blends strategic vision with tactical execution, making him a valuable instructor for those wanting to turn knowledge into real performance.
In the TechOf Digital Marketing course, Daniel will bring real-world case studies, up-to-date insights, and personalized guidance — helping students design scalable, sustainable campaigns.
Júlia Benikes
Career Advisor
Throughout and after the course, Júlia works closely with each student to guide their professional growth. Through practical, results-oriented sessions, she helps participants refine their CVs and LinkedIn profiles, highlight key skills, and develop effective job search strategies.
Upon course completion, Júlia plays a vital role in bridging the gap between graduation and employability, supporting students with interview preparation, professional networking, and translating their new skills into career opportunities.
With a personalized and people-focused approach, Júlia believes that every career path is unique — and that success begins when talent meets the right opportunity.
Or Segalovich
Co-Head of Digital Marketing Programs
Or is an expert in social networks and sponsored promotion, with over 11 years of experience in digital marketing. Or is the owner of a digital services agency, manages over 60 business pages and sponsored campaigns for large clients with big marketing budgets, such as Coca-Cola, Dale Carnegie, Israel’s Ministry of Immigration, and smaller startups that need to “do more with less.” Or lectures on digital marketing in several academic institutions and training centers.
Program Curriculum
Step into the world of digital marketing and discover how brands thrive online!
In this module, you’ll explore the core concepts of digital marketing and the conversion funnel, learning the 5-step model for building effective campaigns. Understand how to think strategically, spot opportunities, and follow the customer journey — from discovery to action. A practical and engaging introduction to the power of marketing in the digital age.
- General introduction
- Basic concepts in the world of digital marketing
- The 5-step model for setting up a digital campaign
- Understanding the digital marketing funnel
Master the art of writing content that engages and converts!
In this module, you’ll learn the fundamentals of copywriting and how to craft messages that capture attention and drive action. Explore content marketing strategies and discover how to promote articles and campaigns using Taboola and Outbrain. A practical, creative approach that blends persuasive writing with smart promotion — essential for every digital marketing professional.
- Marketing Writing Workshop – copywriting
- Content Marketing – promoting content and articles with Taboola & Outbrain
Build modern, user-focused websites!
In this module, you’ll learn to develop full websites in WordPress, from setup to using advanced tools like menus, categories, and extensions. Through hands-on sessions, you’ll design functional and visually engaging pages, applying UX and UI principles to ensure smooth, intuitive navigation. A practical experience that blends design and technology to deliver professional-quality results.
- Website building with WordPress – platform Introduction
- Website Development in WordPress – hands-on practice
- WordPress web development – advanced tools (menus, categories, extensions)
- WordPress website development – hands-on practice 2
- User experience and user interface principles
Learn how to make your websites stand out on Google!
In this module, you’ll explore the fundamentals of SEO, from keyword research to technical website optimization. Dive into on-page and off-page strategies, use tools like Google Search Console, and manage external links and monthly reports. Through hands-on practice, you’ll apply professional techniques to boost the visibility and organic reach of your online projects.
- SEO – Fundamental elements of Search Engine Optimization
- SEO – Keyword research and working with the Search Console
- SEO – Practice 1 – Establishing an initial technical optimization for a website
- Organic SEO – On-page – Advanced optimization and working with advanced tools
- Organic SEO – Off-page / Off-site – managing external links to the site, creating and analysing monthly reports
- Organic SEO – practice: use of tools and application on our sites
Master the power of Facebook to create digital impact!
In this module, you’ll learn to manage business pages, create effective organic content, and run sponsored campaigns using Ads Manager and Business Manager. Explore advanced targeting, A/B testing, ad optimization, and report analysis. You’ll also build Messenger chatbots with Chatfuel, automating audience interactions. A practical, all-in-one approach to turning Facebook into a powerful marketing engine.
- Introduction to social networks + organic Facebook – introduction and operation of the business page
- Advanced Organic Facebook – familiarity with advanced settings, building a professional Gantt & working with the Creator Studio
- Sponsored Facebook promotions – A – familiarity with Ads Manager + Business Manager and basic targeting
- Sponsored Facebook campaigns – B – Advanced Targeting, Advanced Ad Setup + Ad Writing
- Sponsored Facebook campaigns – C – implementing pixels on the site, creating A-B Tests ongoing work with the Ads Manager
- Facebook Sponsored campaigns D – report analysis, advanced optimization, working with advanced catalogues and tools
- Building chat bot on Facebook Messenger using Chatfuel
Build your digital presence and communicate with impact across platforms!
In this module, you’ll learn to manage organic and sponsored campaigns on Instagram, LinkedIn, and Twitter. Discover how to create brand concepts, conduct professional research, and use content support tools. On LinkedIn, develop B2B strategies, master advanced targeting, analysis, and campaign optimization. On Twitter, learn to combine reach and engagement to strengthen your digital voice.
- Instagram – organic and sponsored campaigns – building a concept per page, professional research, working with supportive tools
- LinkedIn – organic social promotion – professional resume creation + B2B business page management
- LinkedIn – sponsored campaigns – creating business campaigns – B2B – familiarity with campaign types + advanced segmentation
- LinkedIn – sponsored – pixel implementation, analysis, monitoring and advanced optimization
- Twitter – organic and sponsored promotion
Master the world’s most powerful advertising platform!
In this module, you’ll learn to create and optimise Google Ads campaigns, from the Search Network to Display, YouTube, and Shopping. Explore campaign structures, ad groups, extensions, match types, and pixel implementation. Through hands-on practice, you’ll measure, monitor, and improve performance — while preparing for the official Google certification exam.
- Google Ads – introduction with the platform
- Google Ads – search network, campaigns and ad groups
- Practice session – setting up campaigns and ad groups
- Google Ads – search network, ad creation, ad extensions, match types and Pixel Implementation
- Google Ads – search network, pixel implementation, measurement, monitoring and optimization
- Search Network – summarizing practice + preparation for the certification exams – Google Search Network
- Google Ads – YouTube Advertising / Display Network (GDN) / Shopping Campaign
Take your SEO strategies to a professional level!
In this module, you’ll dive deeper into on-page and off-page SEO, using advanced tools for analysis and optimisation. Learn to manage external links, create and interpret monthly reports, and continuously enhance your site’s organic performance. A practical, results-driven approach to mastering sustainable and strategic online visibility.
- Organic SEO – On-page – Advanced Optimization and working with advanced tools
- Organic SEO – Off-page / Off-site – Managing external links to the site, creating and analyzing monthly reports
Build strategic plans that turn data into results!
In this module, you’ll learn to create a cross-platform digital marketing plan, defining goals, conversion funnels, competitor analysis, and pricing strategies. Explore market intelligence tools and learn how to research market demand and trends. A practical, insight-driven module that combines analysis and creativity to design effective, sustainable digital strategies.
- Building a cross-platform strategic Digital Marketing Plan (marketing funnel, goals, competitors, project pricing
- Intelligence / market data tools and providers
- Learn and research about the market demand
- Competitor analysis tools
Build lasting connections with your audience!
In this module, you’ll learn to design effective newsletter marketing strategies that drive customer retention and strengthen your community. Explore MailChimp and other advanced platforms to create, segment, and automate email campaigns. You’ll also learn to optimise performance, boosting engagement and loyalty. A practical approach to turning every email into a meaningful touchpoint that adds real value.
- Newsletter marketing
- Customer retention
- Advanced work with newsletter platforms (MailChimp)
- Email campaigns optimization
Turn data into smart decisions!
In this module, you’ll learn to master Google Analytics, from analysing reports and goals to creating advanced reports and using marketing automation tools. Through hands-on practice with demo tools and live accounts, you’ll discover how to track performance, identify opportunities, and optimise results. An essential module for anyone looking to build data-driven digital strategies.
- Google Analytics A – introduction, report analysis, goal setting
- Google Analytics B + building advanced reports + working with automation tools (marketing automation)
- Summarizing practice – working with Google Analytics – performing analysis with the help of Demo Tool / live accounts
Put everything you’ve learned into practice with a real project!
In this final module, you’ll design and present a comprehensive digital marketing project, combining strategy, creativity, analysis, and results. Learn how to price services and projects, explore online resources to stay updated, and showcase a success story from your own work. A powerful opportunity to demonstrate your skills, creativity, and strategic thinking, ready for the real world.
- Pricing of projects and services
- Online information sources for staying updated in the online marketing arena
- Final concluding workshop: presentation of program projects – case study presentation by the trainees of a chosen success story
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What do our students have to say?
Sara Clara
Rui Bernardo
Tiago Bensusan
Bernardo Luz
FAQs
Yes! All graduates who have successfully completed the program will receive a certificate.
You will also receive the SIGO Certificate, as our training is DGERT Certified.
Use your new course certificate to demonstrate skills to potential employers, along with their LinkedIn networks.
Yes! All of our courses are aligned with Cheque-Formação + Digital, feel free to ask us anything related with this 750 Euros fund from the state.
Our hybrid learning model ensures that you can study in the way that works best for you—either at our physical center or remotely. All classes are recorded and securely stored for a period of 3 months, so you never have to worry about missing a session, but remember that you need to attend 80% of the classes to have a certificate.
This approach allows your learning to continue uninterrupted, with live, interactive sessions led by expert trainers.
Additionally, learning materials and self-study topics, are available on-demand. Access these resources anytime, from anywhere, to reinforce your knowledge and stay on track with your studies.
Register your interest below to be contacted by one of our Career Consultants. Book an in-person or online consultation session to validate the desired course content, available classes and schedules, and gain access to our assessment test.
Our program is designed to bridge the gap for those without a programming background, providing the foundational skills you need to succeed.
For all candidates, we conduct a comprehensive computerized assessment to evaluate key attributes such as personality fit, basic math skills, and logical thinking.
This ensures you’re prepared not just to excel in the program, but also to thrive in your future career.
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