Social Media Manager

Next Date: November 2025 | 2 Months | 80 Hours | Remote

Become the Social Media Manager every brand is looking for. Master the world’s leading platforms like Facebook, Instagram, TikTok, LinkedIn, and X. Learn how to design strategies, create impactful content, and manage campaigns that deliver real results.​

What you will learn:
How to create and manage professional Facebook pages, mastering both organic growth and advanced paid advertising. You’ll plan complete social media strategies using Generative AI, ChatGPT, and design tools. Learn to launch effective campaigns on Meta Ads, TikTok Ads, and LinkedIn Ads, mastering targeting and performance tracking. You’ll produce authentic, creative content for Instagram and TikTok, analyse metrics, and optimise campaigns. By the end, you’ll build a real portfolio with client-based projects and live campaign exercises, ready to showcase your expertise.

Build Campaigns That Fuel Business and Boost Brands

From organic content to paid advertising, you’ll master the full digital presence cycle.

Open Doors With Industry Connections

Throughout the course, you’ll learn directly from active industry professionals and connect with experts, brands, and agencies.

Deliver a Professional Project

In the final project, you’ll put your skills into action by creating a full campaign for a real client or simulated brand.

Who Is the Program For?

This program is perfect for anyone ready to turn their passion for social media into a professional and future-proof career.
– Marketing and communication professionals looking to stay up to date with the latest tools and trends.
– Entrepreneurs and freelancers who want to promote their own business or manage social media for clients.
– Graduates and career changers aiming to enter the digital industry with hands-on, certified skills.
– Company employees seeking to strengthen their brand’s online presence and boost audience engagement.
If you’re ready to grow your career, combine creativity with analytics, and master the platforms where brands live — this program is made for you.

Teachers

This unique program was built by a professional team made up of the leading experts in Digital Marketing, with vast knowledge and experience in training too.

Daniel Oliveira

Digital Marketing Trainer

With a strong track record in digital marketing, Daniel J. B. Oliveira is a specialist in performance strategies, paid campaigns, SEO, and digital project management. Over the years, he has collaborated with brands across various industries, driving measurable results through data analysis, marketing automation, and integrated campaign execution.

Beyond his operational expertise, Daniel excels in team leadership and training, guiding professionals and organizations toward digital best practices. His approach blends strategic vision with tactical execution, making him a valuable instructor for those wanting to turn knowledge into real performance.

In the TechOf Digital Marketing course, Daniel will bring real-world case studies, up-to-date insights, and personalized guidance — helping students design scalable, sustainable campaigns.

Júlia Benikes

Career Advisor

Throughout and after the course, Júlia works closely with each student to guide their professional growth. Through practical, results-oriented sessions, she helps participants refine their CVs and LinkedIn profiles, highlight key skills, and develop effective job search strategies.

Upon course completion, Júlia plays a vital role in bridging the gap between graduation and employability, supporting students with interview preparation, professional networking, and translating their new skills into career opportunities.

With a personalized and people-focused approach, Júlia believes that every career path is unique — and that success begins when talent meets the right opportunity.

Or Segalovich

Co-Head of Digital Marketing Programs

Or is an expert in social networks and sponsored promotion, with over 11 years of experience in digital marketing. 

Or is the owner of a digital services agency, manages over 60 business pages and sponsored campaigns for large clients with big marketing budgets, such as Coca-Cola, Dale Carnegie and smaller startups that need to “do more with less.”

Or lectures on digital marketing in several academic institutions and training centers.

Course Curriculum

Master the power of Facebook to create digital impact!
In this module, you’ll learn to manage business pages, create effective organic content, and run sponsored campaigns using Ads Manager and Business Manager. Explore advanced targeting, A/B testing, ad optimization, and report analysis. You’ll also build Messenger chatbots with Chatfuel, automating audience interactions. A practical, all-in-one approach to turning Facebook into a powerful marketing engine.

  • Introduction to social networks + organic Facebook – introduction and operation of the business page
  • Advanced Organic Facebook – familiarity with advanced settings, building a professional Gantt & working with the Creator Studio
  • Sponsored Facebook promotions – A – familiarity with Ads Manager + Business Manager and basic targeting
  • Sponsored Facebook campaigns – B – Advanced Targeting, Advanced Ad Setup + Ad Writing
  • Sponsored Facebook campaigns – C – implementing pixels on the site, creating A-B Tests ongoing work with the Ads Manager
  • Facebook Sponsored campaigns D – report analysis, advanced optimization, working with advanced catalogues and tools
  • Building chat bot on Facebook Messenger using Chatfuel
Master the social platform where creativity meets impact! In this module, you’ll learn to plan and run TikTok marketing strategies, exploring both organic growth and sponsored promotion. You’ll discover what makes content go viral, how to leverage trends, and how to optimise videos for your target audience. During the practical session, you’ll set up and manage real paid campaigns, gaining hands-on experience in TikTok advertising.

  • TikTok Marketing – Exploring organic and sponsored promotion on TikTok.
  • Practice Session – Sponsored TikTok – Practical Campaign Setup Workshop
Create authentic content and impactful campaigns on Instagram! In this module, you’ll learn to build Instagram marketing strategies, mastering both organic growth and paid campaigns. You’ll develop creative communication concepts and use AI tools to enhance ideas, captions, and visuals. The practical session includes a hands-on workshop, where you’ll apply your strategies, manage ads, and analyze results to maximize reach and audience engagement.

  • Instagram Marketing Strategies – Mastering organic and sponsored campaigns on Instagram, including concept building and AI tool usage.
  • Practical Session – Hands-on workshop on Instagram marketing.
Build a strong and strategic professional presence on LinkedIn! In this module, you’ll learn to use LinkedIn for organic and B2B promotion, creating an optimised professional profile and managing business pages effectively. You’ll explore AI tools to enhance your communication and positioning, and dive into advanced advertising techniques on the platform. The practical session allows you to apply your knowledge in real campaigns, strengthening your LinkedIn marketing skills.

  • LinkedIn for Professionals – Using LinkedIn for organic promotion, including AI Tools & professional resume creation and B2B page management.
  • Advanced LinkedIn Advertising
  • Practice Session – Practical session on LinkedIn marketing.
Learn to communicate with impact and strategy in real time! In this module, you’ll master organic and sponsored campaigns on X, crafting concise, creative, and engaging messages. You’ll also explore Content Marketing platforms like Outbrain and Taboola, learning how to promote articles and content through smart, targeted distribution. By the end, you’ll be able to design integrated campaigns that combine relevance, timing, and reach — key to success in today’s fast-moving digital world.

  • X (Formerly Twitter) – Organic and Sponsored Campaigns / Outbrain/Taboola – Mastering Content Marketing Platforms

Final workshop: Presentation of project – case study presentation by the trainees of a chosen success story

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What do our students have to say?

FAQs

Yes! All graduates who have successfully completed the program will receive a Frontend Developer certificate.

Thousands of alumni use their course certificate to demonstrate skills to potential employers, along with their LinkedIn networks. Our web development programs are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

Our hybrid learning model ensures that you can study in the way that works best for you—either at our physical center or remotely. Some courses like this one, are only online. All classes are recorded and securely stored for a period of 3 months, so you never have to worry about missing a session, but remember that you need to attend 80% of the classes to have a certificate.

This approach allows your learning to continue uninterrupted, with live, interactive sessions led by expert trainers.

Additionally, learning materials and self-study topics, are available on-demand. Access these resources anytime, from anywhere, to reinforce your knowledge and stay on track with your studies.

Register your interest below to be contacted by one of our Career Consultants. Book an in-person or online consultation session to validate the desired course content, available classes and schedules, and gain access to our assessment test.

Our program is designed to bridge the gap for those without a programming background, providing the foundational skills you need to succeed.

For all candidates, we conduct a comprehensive computerized assessment to evaluate key attributes such as personality fit, basic math skills, and logical thinking.

This ensures you’re prepared not just to excel in the program, but also to thrive in your future career.

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