Digital Marketing Essentials

From building a simple website to analysing results, this course offers an integrated and hands-on introduction to the digital ecosystem. It is a strong option for those looking to gain autonomy, strengthen professional skills or take their first steps into an increasingly relevant field.

This training is eligible for the Portuguese Digital Training Voucher.

Digital marketing is now part of the day-to-day reality of businesses, brands, projects and professionals across almost every sector.

Knowing how to build an online presence, structure content, run campaigns and read metrics is no longer just an advantage, it is an increasingly valuable professional skill.

Digital Marketing Essentials was created to make this field more accessible, clearer and more practical.

Across the course, learners build a working understanding of websites, SEO, social media, Google Ads, newsletters, analytics and AI tools, always with a focus on real-world application and informed decision-making.

Build Campaigns That Fuel Business and Boost Brands

Learn how to structure a simple website, organise content and communicate online with greater clarity and purpose.

Use data and optimization through digital channels to drive lead generation and contribute to brand and business growth.

Promote brands, services or projects more effectively

Explore SEO, social media, Google Ads and newsletters to understand how different channels work together.

Learn how to interpret simple metrics and reports to improve digital actions, evaluate results and adjust strategy.

Apply AI tools to generate ideas, create content, organise tasks and improve productivity with critical judgement.

Deliver a Professional Project and Develop Your Portfolio

The final project brings together the knowledge developed throughout the course in a practical and realistic exercise.

It is the moment to consolidate skills, demonstrate autonomy and apply digital tools and strategies in an integrated way.

Who Is the Program For?

This course is ideal for people taking their first steps in digital and wanting a practical understanding of how websites, search engines, social media, paid advertising and analytics tools work, with no previous marketing experience required.

It is also suitable for managers, sales professionals, technicians, freelancers, administrative professionals and others who work with communication, products, clients or online presence and want to better understand the impact of digital marketing in their daily work.

It is equally relevant for entrepreneurs, small business owners, recent graduates and career changers looking for practical, current and transferable skills they can apply in different professional contexts.

Teachers

This unique program was built by a professional team made up of the leading experts in Digital Marketing, with vast knowledge and experience in training.

Daniel Oliveira

Digital Marketing Trainer

With a strong track record in digital marketing, Daniel J. B. Oliveira is a specialist in performance strategies, paid campaigns, SEO, and digital project management. Over the years, he has collaborated with brands across various industries, driving measurable results through data analysis, marketing automation, and integrated campaign execution.

Beyond his operational expertise, Daniel excels in team leadership and training, guiding professionals and organizations toward digital best practices. His approach blends strategic vision with tactical execution, making him a valuable instructor for those wanting to turn knowledge into real performance.

In the TechOf Digital Marketing course, Daniel will bring real-world case studies, up-to-date insights, and personalized guidance — helping students design scalable, sustainable campaigns.

Júlia Benikes

Career Advisor

Throughout the course, Júlia works closely with each student to guide their professional development. She helps participants refine their CVs and LinkedIn profiles, identifying how to highlight their key skills, and supports them in building effective strategies to enter the job market through practical, results-oriented sessions.

After the course, she plays a pivotal role in bridging students to employability, assisting them in preparing for interviews, developing professional networking and applying their new skills to real career opportunities.

With a personalised, people-centred approach, Júlia believes that every professional journey is unique and that success begins when talent meets the right opportunity.

Or Segalovich

Co-Head of Digital Marketing Programs

Or is an expert in social networks and sponsored promotion, with over 11 years of experience in digital marketing. Or is the owner of a digital services agency, manages over 60 business pages and sponsored campaigns for large clients with big marketing budgets, such as Coca-Cola, Dale Carnegie, Israel’s Ministry of Immigration, and smaller startups that need to “do more with less.” Or lectures on digital marketing in several academic institutions and training centers.

Program Curriculum

Fundamentals of Digital Marketing

This module introduces the essential concepts of digital marketing and the logic of the online ecosystem. Learners explore channels, goals, audiences and communication principles, building a solid base for understanding digital actions in a more structured way.

Digital Marketing Strategy

In this module, learners structure an integrated digital marketing strategy by aligning goals, channels and performance indicators. The aim is to develop a broader and more applicable strategic perspective.

Website Building with WordPress & Squarespace

Learn how to build a simple and functional website using WordPress and Squarespace, while understanding the importance of structure, navigation and content organisation. This module positions the website as a central part of any brand’s or project’s digital presence.

Search Engine Optimization (SEO)

Explore the fundamentals of SEO and learn how to optimise content for both search engines and users. The module focuses on visibility, content clarity and stronger information structure.

Leveraging AI Tools

Discover how AI tools can support content creation, research, planning and idea organisation. The focus is on productivity, critical thinking and responsible AI use in a professional setting.

Social Media Marketing

This module introduces content planning for different social platforms, message adaptation, communication consistency and basic performance reading. It helps learners understand how social media can support broader digital goals.

Google Ads

A practical introduction to paid advertising on Google. Learners explore campaign logic, targeting, keywords, budget and basic results analysis, gaining a clear view of how ads support communication and business goals.

Google Analytics

Learn how to interpret digital data and metrics through Google Analytics. This module helps learners understand user behaviour, read simple reports and support decisions with concrete information.

Newsletter Marketing

Discover how to create effective newsletters as a direct communication channel. Learners work on structure, messaging, content relevance and good practices to integrate email marketing into a wider digital strategy.

Final Project - BiT Project

The final project brings together the knowledge developed throughout the course in a practical and realistic exercise. It is the moment to consolidate skills, demonstrate autonomy and apply digital tools and strategies in an integrated way.

Course Summary

Combine channels into a more coherent digital strategy.
Build and structure a simple website to communicate products, services or projects.
Apply SEO principles to improve content clarity, organisation and visibility.
Plan social media content and actions with clearer goals.
Understand the logic behind Google Ads campaigns.
Interpret data and metrics through analytics tools.
Use AI to support content, planning and productivity.
Develop greater autonomy in using digital tools professionally.

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What do our students have to say?

Sara Clara

Marketing Manager

“I attended the Digital Marketing course at TechOf and deepened my knowledge in the field, which now makes my day-to-day work in managing marketing activities much easier. Thank you, TechOf, and congratulations to the team. The facilities are amazing!”

Rui Bernardo

Especialista em Tráfego Pago

“An impactful project for my career. Taking part in this cohort and achieving such positive results was very important for my professional journey. Thank you to all the lecturers and colleagues.”

Bernardo Luz

Real Estate Agent

“I took away tools from the course that are undoubtedly important. One of them is website development; another is the mindset around building a campaign, even for direct marketing. Some of the tools I learned have already started delivering results in the projects I am currently working on.”

FAQs

Will I receive a certificate?

Yes! All graduates who have successfully completed the program will receive a certificate.

You will also receive the SIGO Certificate, as our training is DGERT Certified.

Use your new course certificate to demonstrate skills to potential employers, along with their LinkedIn networks.

Can I apply to Cheque-Formação + Digital?

Yes! All of our courses are aligned with Cheque-Formação + Digital, feel free to ask us anything related with refund from the state.

Are the classes online or presential?

This course is only online. All classes are recorded and securely stored for a period of 3 months, so you never have to worry about missing a session, but remember that you need to attend 80% of the classes to have a certificate.

This approach allows your learning to continue uninterrupted, with live, interactive sessions led by expert trainers.

Additionally, learning materials and self-study topics, are available on-demand. Access these resources anytime, from anywhere, to reinforce your knowledge and stay on track with your studies.

What is the application process like?

Register your interest below to be contacted by one of our Career Consultants. Book an in-person or online consultation session to validate the desired course content, available classes and schedules, and gain access to our assessment test.

What if I don’t have the required skills prior to this program?

Our program is designed to bridge the gap for those without these technologies background, providing the foundational skills you need to succeed.

This ensures you’re prepared not just to excel in the program, but also to thrive in your future career.