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        "rendered": "<p class=\"wp-block-paragraph\">O que faz um profissional de Marketing Digital destacar-se no setor? A resposta passa, cada vez mais, pela capacidade de aprender, adaptar-se e evoluir continuamente. Foi precisamente essa convic\u00e7\u00e3o que levou Rita Gon\u00e7alves a apostar no <a href=\"https:\/\/www.techof.pt\/pt\/digital-marketing-essentials\/\">curso de Marketing Digital da TechOf<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A transforma\u00e7\u00e3o digital alterou profundamente a forma como as empresas comunicam, se relacionam com os seus p\u00fablicos e constroem a sua presen\u00e7a no mercado. Hoje, estar no digital vai muito al\u00e9m de marcar presen\u00e7a nas redes sociais: exige compreender o comportamento das audi\u00eancias, interpretar dados, dominar novas tecnologias e desenvolver estrat\u00e9gias capazes de responder a um ambiente cada vez mais competitivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dimens\u00e3o desta transforma\u00e7\u00e3o reflete-se tamb\u00e9m no crescimento do pr\u00f3prio mercado. Segundo os dados partilhados pela <a href=\"https:\/\/www.digitalsilk.com\/digital-marketing\/marketing-trends\/digital-advertising-statistics\/\">Digitalsilk<\/a>, o investimento global em Digital Marketing dever\u00e1 aproximar-se de 870,85 mil milh\u00f5es de d\u00f3lares anuais at\u00e9 2027. A longo prazo, as proje\u00e7\u00f5es da <a href=\"https:\/\/affinco.com\/digital-marketing-statistics\/\">AFFInco<\/a> apontam para uma evolu\u00e7\u00e3o ainda mais expressiva, estimando que o mercado global possa atingir cerca de 1,44 mil milh\u00f5es de d\u00f3lares at\u00e9 2034.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um percurso profissional j\u00e1 ligado \u00e0 \u00e1rea, Rita Gon\u00e7alves procurava mais do que uma atualiza\u00e7\u00e3o de conhecimentos: queria consolidar compet\u00eancias, aprofundar a sua vis\u00e3o estrat\u00e9gica e preparar-se para os desafios de um mercado em constante evolu\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta entrevista, partilha o percurso que a trouxe at\u00e9 \u00e0 TechOf, as motiva\u00e7\u00f5es que a levaram a investir na sua forma\u00e7\u00e3o, os momentos mais marcantes da experi\u00eancia e o impacto que o curso teve na sua evolu\u00e7\u00e3o profissional.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"674\" height=\"1024\" src=\"https:\/\/www.techof.pt\/wp-content\/uploads\/2026\/08\/Curso-de-Marketing-Digital_Rita-Goncalves-674x1024.jpeg\" alt=\"\" class=\"wp-image-8246\" style=\"aspect-ratio:0.6582048599459128;width:381px;height:auto\" srcset=\"https:\/\/www.techof.pt\/wp-content\/uploads\/2026\/08\/Curso-de-Marketing-Digital_Rita-Goncalves-674x1024.jpeg 674w, https:\/\/www.techof.pt\/wp-content\/uploads\/2026\/08\/Curso-de-Marketing-Digital_Rita-Goncalves-197x300.jpeg 197w, https:\/\/www.techof.pt\/wp-content\/uploads\/2026\/08\/Curso-de-Marketing-Digital_Rita-Goncalves-768x1167.jpeg 768w, https:\/\/www.techof.pt\/wp-content\/uploads\/2026\/08\/Curso-de-Marketing-Digital_Rita-Goncalves-8x12.jpeg 8w, https:\/\/www.techof.pt\/wp-content\/uploads\/2026\/08\/Curso-de-Marketing-Digital_Rita-Goncalves.jpeg 812w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Podes contar-nos um pouco sobre o teu percurso profissional antes de ingressares no curso de Marketing Digital?<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O meu percurso profissional esteve sempre ligado ao Marketing. Foi durante a universidade que percebi o verdadeiro potencial desta \u00e1rea, na altura em que realizei o meu est\u00e1gio numa ag\u00eancia de comunica\u00e7\u00e3o. Mais tarde, iniciei a minha carreira como Social Media Manager e fui conciliando esse trabalho com v\u00e1rios projetos em regime de part-time, sempre ligados ao marketing digital.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">O que te levou a fazer o curso Marketing Digital?<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre tive a certeza de que n\u00e3o queria estagnar profissionalmente. O Marketing Digital \u00e9 uma \u00e1rea em constante evolu\u00e7\u00e3o, sobretudo nos \u00faltimos anos, com o surgimento de novas redes sociais, ferramentas, estrat\u00e9gias e formas de comunicar. O que resulta hoje pode deixar de funcionar amanh\u00e3, por isso senti a necessidade de continuar a aprender e a manter-me atualizada.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Como descreverias a tua experi\u00eancia com a TechOf e o que mais valorizaste ao longo do curso?<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Foi uma experi\u00eancia que me fez crescer bastante, tanto a n\u00edvel profissional como pessoal. Adquiri novos m\u00e9todos, estrat\u00e9gias e, acima de tudo, uma compreens\u00e3o mais profunda sobre o comportamento do p\u00fablico e a forma como devemos comunicar com diferentes audi\u00eancias. O que mais valorizei foi o acompanhamento do professor Miguel, pela forma clara como explicava os conte\u00fados e pela capacidade de transformar a teoria em pr\u00e1tica atrav\u00e9s de exemplos e projetos reais.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Tiveste algum momento mais desafiante ou algum trabalho\/projeto que tenhas gostado particularmente de desenvolver?<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sem d\u00favida que o projeto final foi o momento mais marcante do curso. Desenvolver uma estrat\u00e9gia de marketing para a MM Caf\u00e9s foi um desafio extremamente enriquecedor. Desde o estudo da marca at\u00e9 \u00e0 an\u00e1lise do que j\u00e1 estava a ser feito e \u00e0 defini\u00e7\u00e3o de uma estrat\u00e9gia alinhada com os seus objetivos, todo o processo foi muito estimulante. No final, senti um enorme orgulho no trabalho desenvolvido e no feedback positivo que recebi por parte da empresa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Quais s\u00e3o as tuas expectativas para o futuro?<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que terminei o curso, tive a certeza de que este seria um ponto de viragem na minha carreira, e hoje posso confirm\u00e1-lo. Sinto-me uma profissional mais confiante, mais preparada e com uma vis\u00e3o muito mais estrat\u00e9gica do Marketing Digital. O curso deu-me ferramentas que aplico diariamente e que fizeram uma diferen\u00e7a real na minha forma de trabalhar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Recomendarias a TechOf? O que dirias a uma pessoa que est\u00e1 a considerar fazer um processo de upskilling semelhante ao teu?<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sem qualquer d\u00favida. \u00c9 um investimento que vale realmente a pena. A TechOf \u00e9 uma escola com uma abordagem moderna, din\u00e2mica e muito pr\u00f3xima da realidade do mercado. Para quem pretende evoluir profissionalmente, adquirir novas compet\u00eancias e acompanhar a constante evolu\u00e7\u00e3o tecnol\u00f3gica, \u00e9 uma excelente escolha.<\/p>",
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        "rendered": "<p>O que faz um profissional de Marketing Digital destacar-se no setor? A resposta passa, cada vez mais, pela capacidade de aprender, adaptar-se e evoluir continuamente. Foi precisamente essa convic\u00e7\u00e3o que levou Rita Gon\u00e7alves a apostar no curso de Marketing Digital da TechOf. A transforma\u00e7\u00e3o digital alterou profundamente a forma como as empresas comunicam, se relacionam [&hellip;]<\/p>",
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