{ "id": 4617, "date": "2024-09-23T17:25:48", "date_gmt": "2024-09-23T16:25:48", "guid": { "rendered": "https:\/\/www.techof.pt\/?p=4617" }, "modified": "2025-02-07T17:22:42", "modified_gmt": "2025-02-07T17:22:42", "slug": "em-apenas-seis-meses-os-nossos-trainees-de-marketing-digital-tornaram-se-especialistas", "status": "publish", "type": "post", "link": "https:\/\/www.techof.pt\/en\/em-apenas-seis-meses-os-nossos-trainees-de-marketing-digital-tornaram-se-especialistas\/", "title": { "rendered": "Em apenas seis meses, os nossos trainees de Marketing Digital tornaram-se especialistas. Here is how we did it" }, "content": { "rendered": "

Em mar\u00e7o de 2023 recebemos a primeira turma p\u00f3s-laboral do programa Digital Marketing Specialist<\/a>. Durante seis meses, os nossos alunos transitaram de trainees<\/em> a specialists<\/em> e os alunos Bernardo Luz e o Tiago Bensusan comprovam isso mesmo.<\/p>\n\n\n\n

No decorrer do programa, desenhado por especialistas do setor, os alunos adquiriram conhecimentos indispens\u00e1veis a um profissional de Marketing Digital, desde a estrat\u00e9gia e pesquisa de mercado \u00e0 constru\u00e7\u00e3o de websites e princ\u00edpios de UI\/UX Design, SEO e Google Ads e Analytics, que foram sendo aplicados a projetos pr\u00e1ticos, um deles com o rapper<\/em> luso-americano Nicholas.<\/p>\n\n\n\n

\u201cO marketing move o mundo\u201d<\/strong><\/p>\n\n\n\n

Bernardo Luz sentiu a necessidade de se especializar no ambiente digital. Acredita que \u00e9 \u201co marketing que move o mundo\u201d, uma vez que \u201cfoi um bom marketing que posicionou a Coca-Cola \u00e0 frente da Pepsi\u201d.<\/p>\n\n\n\n

\u201cRetirei do curso ferramentas que s\u00e3o, sem d\u00favida, importantes. Uma delas \u00e9 a constru\u00e7\u00e3o de websites, a outra \u00e9 o mindset<\/em> envolvido em torno de uma campanha, seja at\u00e9 para marketing direto. Algumas das ferramentas que aprendi j\u00e1 t\u00eam trazido resultados aos projetos que estou a abra\u00e7ar\u201d, reconhece.<\/p>\n\n\n\n

J\u00e1 Tiago Bensusan, que frequenta o curso de Inform\u00e1tica e Empresas, no ISCTE, confiou na nossa escola para expandir o seu conhecimento na \u00e1rea da tecnologia. <\/p>\n\n\n\n

\u201cO programa curricular \u00e9 muito din\u00e2mico e sempre fomos incentivados a pensar por n\u00f3s. O facto de termos tido um professor que trabalha na \u00e1rea tamb\u00e9m foi um ponto forte, porque eram dados insights<\/em> de como os conhecimentos eram aplicados \u00e0 vida profissional\u201d, elogia.<\/p>\n\n\n\n

A colabora\u00e7\u00e3o com o rapper<\/em> Nicholas foi o ponto de partida para a BL Equipa<\/strong><\/p>\n\n\n\n

Com a coordena\u00e7\u00e3o do professor de Marketing Digital e do Respons\u00e1vel de Marketing da TechOf, Diogo Reis Pereira, a turma desenvolveu e implementou uma estrat\u00e9gia para os canais digitais do rapper<\/em> luso-americano com o objetivo de incrementar os indicadores de performance do Spotify e YouTube.<\/p>\n\n\n\n

\u201cCome\u00e7\u00e1mos a fazer todo o trabalho e dividimos tarefas. Eu e o Bernardo trat\u00e1mos da parte do website e o resto da turma dividiu-se entre as redes sociais e as plataformas musicais\u201d. Al\u00e9m de desenhar toda a estrat\u00e9gia digital do rapper<\/em>, tanto a n\u00edvel de content<\/em> org\u00e2nico e pago, a dupla Bernardo e Tiago ainda apoiou no lan\u00e7amento de duas m\u00fasicas e videoclips.<\/em><\/p>\n\n\n\n

A experi\u00eancia pr\u00e1tica incutiu um sentido de empreendedorismo aos jovens, que j\u00e1 lan\u00e7aram a sua ag\u00eancia de marketing digital, a BL Equipa, que procura novos clientes.<\/p>\n\n\n\n

A TechOf j\u00e1 est\u00e1 na segunda edi\u00e7\u00e3o do curso Digital Marketing Specialist e ter\u00e1 trainees <\/em>prontos para entrar no mercado de trabalho em setembro de 2024. As vagas para a terceira edi\u00e7\u00e3o do programa, que se inicia no final de outubro, ainda se encontram abertas para receber os pr\u00f3ximos trainees<\/em>.<\/p>\n\n\n\n

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